I’m on a mission to demystify the footwear industry and support entrepreneurs at every stage of building a successful brand. Through Shoe Squad, our exclusive WhatsApp community, I provide unfiltered insights, expert knowledge, and direct guidance to designers, founders, and creatives looking to turn their ideas into real products.

Over the years, I’ve helped brands worldwide navigate sourcing, development, and production—optimizing processes to ensure quality, efficiency, and scalability. My journey began with launching my own footwear brand, and through that experience, I discovered my passion for helping others overcome the same challenges I faced.

In Shoe Squad, I break down complex industry processes, challenge misconceptions, and offer step-by-step strategies for bringing designs to life. Whether you’re an independent designer, a startup founder, or an established brand looking to streamline operations, this community is built to make your journey smoother, more transparent, and results-driven.
Because in this industry, creativity is just the beginning—execution is what makes the difference. And with the right network, guidance, and strategy, you can make it happen.

+ 10 years in the biz
+ 50 brands launched
✔ Strong network of manufacturers and suppliers
✔ Hands-on experience
✔ Deep understanding of footwear materials & components
✔ From idea to market-ready products
✔ Passionate about empowering entrepreneurs

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